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5 Tips for Choosing the Perfect Domain Name for Your Australian Startup

 Thursday, January 5, 2023

As a new business owner in Australia one of the first tasks on your to do list should be choosing a domain name. Your domain name is essentially your online identity, and it's what customers will use to find and remember your website. That's why it's important to choose a domain name that is catchy, memorable, and SEO-friendly.


Here are five tips to help you choose the perfect domain name for your Australian startup:

  1. Use keywords: Including relevant keywords in your domain name can help improve your search engine rankings and make it easier for customers to find your website. For example, if you are a bakery in Sydney, a domain name like "SydneyBakery.com.au" would be a good choice.
  2. Keep it short and sweet: A shorter domain name is easier to remember and type, and it can also save you money on branding and marketing materials. Aim for a domain name that is less than 15 characters if possible.
  3. Avoid copyright issues: Make sure to do your research and ensure that the domain name you want is not already in use or trademarked by someone else. Using a domain name that is similar to an established brand can lead to legal issues and damage your reputation.
  4. Use a .com.au extension: If your business is based in Australia, it's a good idea to use a .com.au extension for your domain name. This will help local customers find your website more easily and signal to search engines that your website is relevant to the Australian market.
  5. Consider using a brandable name: A brandable domain name is a unique, made-up word that is easy to remember and doesn't have any direct meaning. These types of domain names can be more expensive, but they can also set your business apart and make it more memorable.

By following these tips you can choose a domain name that will serve as a strong foundation for your online presence and help your Australian startup succeed.


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